SXS | Service Experience South

Monday, 30 July 2018 10:00 AM - Saturday, 04 August 2018 6:00 PM [CET]

Via Mirabella 29, Siracusa, Siracusa, 96100, Italy

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Standard Ticket Partial Approval - €950.00

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Early Bird Partial Approval - €750.00

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Monday, 30 July 2018 10:00 AM - Saturday, 04 August 2018 6:00 PM [CET]

Impact Hub Siracusa, Via Mirabella 29, Siracusa, Siracusa, 96100, Italy.


Service Experience South is a new summer course that allows you to learn about service design from a user perspective.

How do you improve and innovate services? Start from experiencing them!

It is a learning journey based on observation, interaction and reflection: practicing service design tools and methods for daily life experiences.


You will test five different services, one experience a day: from interactions to touchpoints, acting as a real customer and collecting insights for service improvement and innovation. The city of Siracusa will act as a playground for your service experiences that will increase in complexity and include some touristic services. 

You will work in team and will manage a small budget to engage and use the services.

Every day you will receive a new challenge about a specific service in Siracusa. You will have to find that service, book, pay, experience it and leave it, collecting relevant information, mapping stakeholders, identify opportunities for design intervention. You will be visualising and prototyping solutions to present and share with the rest of the group on the following morning. 

Your mission is to use a range of service design tools and methods to improve the user journey experience and innovating the service value proposition: identifying pain-points, generate ideas, perform small redesign interventions. 


Service Experience South is for international professionals who want to put theory into practice.

We recommend this course to people who:

  • have some basic theoretical knowledge of service design
  • want to practice tools and methods and seek for hand-on workshops
  • want to apply service design on real life contexts 
  • like the idea of a “work-ation” summer camp


Early bird fee is 750 euros + VAT (if applicable) available until 4th June 2018

Regular fee is 950 euros + VAT (if applicable)

Additional discounts:

  • 10% group discounts if you book more than 3 tickets, on both early bird or regular tickets
  • 10% coupon discount if you are member of Architecta- Italian Association of Information Architecture - Ask for the coupon at
  • 10% coupon discount if you are member of Impact Hub Siracusa community- Ask for the coupon at


  • 6 days training 
  • Prototyping tools and materials
  • 5 service experiences (budget provided)

Travel expenses, accommodation and meals are not included.


You can pay by credit card or Paypal directly through this platform.
You can also pay by bank transfer: follow instructions on checkout page.
commonground Ltd is a registered Italian company, so 22% VAT is added on top of the ticket fee if applicable.
If you need more info contact us at:


WHAT: Service Experience South is a six days intensive experiential course 

WHEN: Monday 30th July - Saturday 4th August 2018

WHERE: Impact Hub Siracusa, Siracusa, Sicily, Italy

WHO: Professionals with some knowledge of service design

WHY: We believe in learning while experiencing

HOW MUCH: €750 early bird - €950 full price

Cancellation policy

The course will be confirmed once the minimum number participants will be reached.

Cancellation is possible until the 30th June 2018.


Commonground is a network of design professionals who believe in people-centred design.
We work with clients that want to make a difference, either finding practical new solutions to everyday problems or tackling complex issues in multi-stakeholders environments.
We blend ux design, information architecture and service design, bringing together empathy, creativity and strategy.

Over the past 10 years commonground has gained experience on service design education and professional training, building on theory and practical learning.
From formal educational programmes in collaboration with in Milan, IED in Madrid and Central Saint Martins in London to more experiential in-house training formats, co-design sessions and our flagship immersive experience in Siracusa, Service Design South (next session in summer 2019).


Vincenzo Di Maria | Linkedin
Claudia Busetto | Linkedin

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